Author Photo Joined in 2021

Dr. Bobby Hoffman

Dr. Bobby Hoffman is a professor, researcher, and author who specializes in motivation science and solving the mysteries of human behavior. However, he is not your typical academic. Before earning his Ph.D. in Educational Psychology, he worked for over 20 years in HR leadership and performance consulting for some of the world's most successful companies including GE, NBC, KPMG, and the NBA.

Dr. Hoffman is the author of four books including his latest "Hack Your Motivation," as well as "Motivation for Learning and Performance," which upon release was ranked the #1 new book in Cognitive Psychology according to Amazon. Join over 13,500 others and follow him on Twitter @ifoundmo for daily updates on teaching, learning, leadership, and motivation.