Earn public attention with condensed, captivating, memorable phrases. Whether you're a public speaker, writer, advertiser, entrepreneur, or advocate for change, learn a step-by-step process for thinking up newsworthy slogans, tag lines, titles, monikers, and sound bites for the media. Discover the best methods for brainstorming, extending and refining your message, arranging a catchy rhythm, and applying essential criteria for selecting the wording that works best. Use the resulting sound bites for social media, investor pitches, ads, blog headlines, and more.
A bookworm as a child, Marcia Yudkin discovered as an adult that she had a talent for written and spoken communication. She is the author of 17 books, including a Book of the Month Club selection and others translated into French, German, Korean, and Japanese. She now serves as a mentor and copywriting coach for introverts and others who struggle with getting the word out about what they do.
