Marketing & Sales Entrepreneurship

Pricing for Entrepreneurs: Strange Truths About Money in Business

What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways. This course equips you with surprising truths about pricing and money conflicts, based on research, experience, and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point, and much more. There are no formulas in this course, only insights.

After listening, you’ll know how to have a zen, neutral attitude toward money in business, avoid thinking traps, and prim for prosperity.

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Created by Marcia Yudkin
15 lessons
1h 15m
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Free for 7 days. Then $7.5/mo.
Cancel anytime.


About the author

6 courses

A bookworm as a child, Marcia Yudkin discovered as an adult that she had a talent for written and spoken communication. She is the author of 17 books, including a Book of the Month Club selection and others translated into French, German, Korean, and Japanese. She now serves as a mentor and copywriting coach for introverts and others who struggle with getting the word out about what they do.