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Persuasion Science Masterclass
Andy Luttrell
Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!
Personal Branding for Sales Professionals
Malvina EL-Sayegh
In today's world of sales, sales professionals play an important role in engagement with their potential buyers. People buy from people they know, like and trust. In a society where people go online to do almost everything, differentiating yourself from the competition is key. The goal of this course is to help you understand the concept of personal branding so that you can walk away with a key understanding of how to begin building and maintaining your personal brand.
Sales Mastery: Closing
Eric Lofholm
In this course you will learn how to close the sale. Closing is a learned skill. Prior to learning how to close, I was the bottom producer on the team at my first sales job. Once I learned how to close, my sales results increased by 5X in less than 3 months. I have gone on to make millions and millions of dollars in sales since. In this course I share with you my best ideas! You will literally be able to use these techniques in your very next sales presentation.
The Psychology and Science of Pricing: How to Profit More
Mohammad Habibi, Ph.D
This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...
PR Your Way to a Better Brand
Connie Chi
In PR YOUR WAY TO A BETTER BRAND, you will learn PR strategies, tips on how to command media attention (even if you don't have a budget), how to get celebrity endorsements/partnerships, work with influencers, and so much more. You will also learn the strategies to help your brand gain attention in a competitive marketplace.
Marketing for Introverts
Marcia Yudkin
If you're the quiet, reserved type who is far from a social butterfly, learn how you can market yourself, your business, or your cause while being yourself. Discover why and how it’s fine to choose the marketing activities that feel more comfortable for you. Lessons include specific advice on social media, public speaking, video marketing, networking, writing for publication, and more. You do not need a personality transplant in order to attract clients and customers for a thriving business!
Online Advertising Fundamentals
Andrew Alexander
In this course, you'll learn the fundamental principles of marketing and advertising online. Regardless of your product, channel, or industry, these strategies will help you increase conversion rates, get more sales, and decrease the amount of money lost on underperforming ad campaigns. You'll learn the importance of split testing, optimizing based on analytics, and familiarize yourself with a "fast track SEO" strategy to quickly get customers from Google, without having to rank pages yourself.
The Psychology Behind the Sale
Andrew Alexander
Those who master the art of persuasion can have anything. Whether you're looking to get better at sales, raise capital, build a successful business, or you want to be more persuasive in your personal life – this course will teach you how to hack "The Other 90% of the Human Brain" so you can have more control over achieving your desired outcomes each and every time. The best part is that by the time they do what you want them to do, they'll think it's their own idea!
Sales Mastery: Prospecting
Eric Lofholm
Most salespeople agree they should be doing more prospecting. They also agree that if they prospected more, their sales would increase. In this course I share with you proven techniques on how to prospect. I will also share how to shift your mindset so you can boldly, fearlessly prospect anyone. Many of the techniques I cover will enable you to immediately prospect for more business. If you know you would make more sales by increasing your prospecting, then this is a must-listen-to course. Each idea you learn you will have for the rest of your life!
Hard-Won Sales Wisdom
Paul Andrew Smith
One of the most valuable learning opportunities for salespeople is getting to sit down with an experienced sales veteran to hear their sales "war stories"—the sales calls that went great, and the ones that were a dismal failure. Either way, they know they'll learn something they're not likely to learn any other way. This course is part of a "Fireside Chat" series of courses where bestselling author Paul Smith brings you hard-won lessons from experienced professionals. Each episode contains a new lesson from a different expert. In this case, sales wisdom from his interviews with veteran sales...