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Persuasion Science Masterclass
Andy Luttrell
Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!
The Psychology and Science of Pricing: How to Profit More
Mohammad Habibi, Ph.D
This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...
Epic Guide to Marketing Planning
Colin Scotland
This course gives you a different perspective on the marketing planning process. A top-down look at how to plan for success using a rock-solid framework. Ask the important questions to get clear on where you want and map out the steps to get there.
Easy Email Marketing
Keith Monaghan
This course is packed with decades of email marketing experience and keep-it-simple insights. It’s for small businesses, makers, and side hustlers like you who want to start creating and sending awesome emails to customers.
Public Relations and Your Business
Chandra Gore
Public Relations is a vital part of a successful business. If you are unsure of how to incorporate public relations within your business model, this course will walk you through how to get started in creating a foundation for a public relations strategy and implementing a strategic communications plan for success. This course will enhance your understanding of what public relations is, how community engagement can build trust and support for your brand and how to keep your brand media-ready.
How to Market Your Book Online
John Robin
Are you about to publish an e-book? Whether you’re self-publishing or taking the traditional route, if you want to learn the fundamentals of marketing a book online, this 10-lesson course will help you optimize sales and build long-term relationships with your fans.
Sales Mastery: Prospecting
Eric Lofholm
Most salespeople agree they should be doing more prospecting. They also agree that if they prospected more, their sales would increase. In this course I share with you proven techniques on how to prospect. I will also share how to shift your mindset so you can boldly, fearlessly prospect anyone. Many of the techniques I cover will enable you to immediately prospect for more business. If you know you would make more sales by increasing your prospecting, then this is a must-listen-to course. Each idea you learn you will have for the rest of your life!
Marketing for Introverts
Marcia Yudkin
If you're the quiet, reserved type who is far from a social butterfly, learn how you can market yourself, your business, or your cause while being yourself. Discover why and how it’s fine to choose the marketing activities that feel more comfortable for you. Lessons include specific advice on social media, public speaking, video marketing, networking, writing for publication, and more. You do not need a personality transplant in order to attract clients and customers for a thriving business!
Hard-Won Sales Wisdom
Paul Andrew Smith
One of the most valuable learning opportunities for salespeople is getting to sit down with an experienced sales veteran to hear their sales "war stories"—the sales calls that went great, and the ones that were a dismal failure. Either way, they know they'll learn something they're not likely to learn any other way. This course is part of a "Fireside Chat" series of courses where bestselling author Paul Smith brings you hard-won lessons from experienced professionals. Each episode contains a new lesson from a different expert. In this case, sales wisdom from his interviews with veteran sales...
How to Monetize Your Blog with Google AdSense
Emilia Gardner
Are you ready to start earning money from your hobby blog or niche website? Getting your site approved for Google AdSense is a first (and very big) step in the right direction. In this course, you'll learn about the Google AdSense program, whether your site qualifies, and what you'll need to do in order to increase your chances of getting your site approved.