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Persuasion Science Masterclass

Image Description Andy Luttrell
20 lessons
|
1h 11m
|
93%

Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!

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Content Marketing 101

Image Description Will Francis
14 lessons
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1h 43m
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91%

How do we build an engaged online audience in such a crowded landscape? Most businesses never answer this question and remain invisible to the outside world. But with a few simple principles, outlined in this easy and digestible course, you can grow your business efficiently and effectively.

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Marketing for Introverts

Image Description Marcia Yudkin
12 lessons
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1h
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92%

If you're the quiet, reserved type who is far from a social butterfly, learn how you can market yourself, your business, or your cause while being yourself. Discover why and how it’s fine to choose the marketing activities that feel more comfortable for you. Lessons include specific advice on social media, public speaking, video marketing, networking, writing for publication, and more. You do not need a personality transplant in order to attract clients and customers for a thriving business!

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The Psychology and Science of Pricing: How to Profit More

Image Description Mohammad Habibi, Ph.D
16 lessons
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1h 40m
|
86%

This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...

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Pricing for Entrepreneurs: Strange Truths About Money in Business

Image Description Marcia Yudkin
15 lessons
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1h 15m
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92%

What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways. This course equips you with surprising truths about pricing and money conflicts, based on research, experience, and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point, and much more. There are no formulas in this course, only insights. After listening, you’ll know how to have a zen, neutral...

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15 Sales Stories That Work

Image Description Paul Andrew Smith
15 lessons
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59m
|
100%

After interviewing professional sales and procurement managers in dozens of companies, bestselling author Paul Smith identified a consistent pattern of stories being used across the entire sales process. From the moment salespeople meet a prospect, to building rapport, to making the sales pitch, to resolving objections, to closing the sale, and even service after the sale, great salespeople use dozens of stories to win more sales. In this course, Paul shares an example of the 15 most useful sales stories along with tips to help you find your own.

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5 Psychological Steps to More Online Sales

Image Description Graham Jones
7 lessons
|
42m
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94%

In this course, you will learn five psychological steps that spell the word CLICK. By using these principles, you will discover how to use psychology to sell more online. This course will help you improve the sales from your website.

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How to Get Media Coverage for Your Small Business

Image Description Lynford Morton
12 lessons
|
51m
|
94%

In this course, you will learn how PR pros pitch and get news coverage. More importantly, you will learn how you can do it for your business. It is possible to get the media to cover you for the good things you do in your business. The lessons of this course will outline the process of successfully pitching the media and then how you would work with them to get your story placed. By the end of this course, you will be able to create a pitch, get it to the right media outlet, and help them tell a story that is favorable to you and your business.

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Sales Mastery: Unlimited Leads

Image Description Eric Lofholm
10 lessons
|
55m
|
100%

Learn how to create unlimited leads for your business. Eric will share with you his powerful and proven strategies for creating leads. First, we will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next, you will earn the mindset of a superstar lead generator. And finally, Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him.

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Creating a Successful Brand

Image Description Drew Boyd
8 lessons
|
36m
|
100%

A brand is much more than a company's logo. Brands can be the most important strategic asset that a company owns. But they must be built correctly to get the full value out of them. Join Drew Boyd, a thirty-year marketing veteran, and brand builder, as he teaches the step-by-step process for building a successful brand.

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