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Find a Business Idea
Andrew Alexander
Any great business starts with a viable business idea. Many entrepreneurs have trouble finding the right business idea for them. As a result of this, they remain stuck where they are for years on end instead of gaining valuable business experience and the financial success it brings to their personal lives. This course will help you find a business idea, validate consumer demand, and build the confidence that your business idea will succeed from the start and in the years to come.
The Psychology and Science of Pricing: How to Profit More
Mohammad Habibi, Ph.D
This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...
Starting a Freelance Business: Ten Essential Tips
K.C. Finn
Working for yourself is a dream that many people aspire to, but how do you turn your skills into a fully operational freelance life that earns the most money in the least amount of time, and all from the comfort of your own home? This course covers the ten essential components which you’ll need to consider and develop in order to set your business up for success.
Entrepreneur Mindset and Motivation
Andrew Alexander
Being an entrepreneur is a completely different way of life than what you've been taught growing up. If you're subconsciously waiting for your parents, teachers, or bosses to give you permission to take action, this course will help you transform into a leader that takes control of your own destiny. You'll learn how to get rid of the old and make room for the new mindset that will lead to more confidence, motivation, and results for building your business.
Marketing for Introverts
Marcia Yudkin
If you're the quiet, reserved type who is far from a social butterfly, learn how you can market yourself, your business, or your cause while being yourself. Discover why and how it’s fine to choose the marketing activities that feel more comfortable for you. Lessons include specific advice on social media, public speaking, video marketing, networking, writing for publication, and more. You do not need a personality transplant in order to attract clients and customers for a thriving business!
Online Advertising Fundamentals
Andrew Alexander
In this course, you'll learn the fundamental principles of marketing and advertising online. Regardless of your product, channel, or industry, these strategies will help you increase conversion rates, get more sales, and decrease the amount of money lost on underperforming ad campaigns. You'll learn the importance of split testing, optimizing based on analytics, and familiarize yourself with a "fast track SEO" strategy to quickly get customers from Google, without having to rank pages yourself.
Pricing for Entrepreneurs: Strange Truths About Money in Business
Marcia Yudkin
What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways. This course equips you with surprising truths about pricing and money conflicts, based on research, experience, and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point, and much more. There are no formulas in this course, only insights. After listening, you’ll know how to have a zen, neutral...
The Customer Avatar
Andrew Alexander
There’s an old adage that states: If you’re trying to sell to everyone, you’re selling to no one. The same holds true with your brand message and marketing materials. One of the most important skills you can acquire as an entrepreneur, salesperson, or marketer is that of empathy. This is the ability to fully understand who your ideal customers are, how to reach them, what their life is like, the pains they face, the struggles they endure, and the dreams that they have. Using this intelligence will allow you to be more effective at sales, marketing, and business ownership.
Product Development School
Andrew Alexander
Once you find your business idea, it comes time to develop it into a product or service. This course will share the real-world experience of one entrepreneur taking his product all the way from idea to finished product. You will learn about finding manufacturers, creating prototypes, importing, customs, working with third-party fulfillment centers, as well as easy tips on how to create great product packaging that attracts new customers.