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Pricing for Entrepreneurs: Strange Truths About Money in Business
Marcia Yudkin
What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways. This course equips you with surprising truths about pricing and money conflicts, based on research, experience, and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point, and much more. There are no formulas in this course, only insights. After listening, you’ll know how to have a zen, neutral...
Starting a Freelance Business: Ten Essential Tips
K.C. Finn
Working for yourself is a dream that many people aspire to, but how do you turn your skills into a fully operational freelance life that earns the most money in the least amount of time, and all from the comfort of your own home? This course covers the ten essential components which you’ll need to consider and develop in order to set your business up for success.
The Psychology and Science of Pricing: How to Profit More
Mohammad Habibi, Ph.D
This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...
Find a Business Idea
Andrew Alexander
Any great business starts with a viable business idea. Many entrepreneurs have trouble finding the right business idea for them. As a result of this, they remain stuck where they are for years on end instead of gaining valuable business experience and the financial success it brings to their personal lives. This course will help you find a business idea, validate consumer demand, and build the confidence that your business idea will succeed from the start and in the years to come.
Product Development School
Andrew Alexander
Once you find your business idea, it comes time to develop it into a product or service. This course will share the real-world experience of one entrepreneur taking his product all the way from idea to finished product. You will learn about finding manufacturers, creating prototypes, importing, customs, working with third-party fulfillment centers, as well as easy tips on how to create great product packaging that attracts new customers.
The Customer Avatar
Andrew Alexander
There’s an old adage that states: If you’re trying to sell to everyone, you’re selling to no one. The same holds true with your brand message and marketing materials. One of the most important skills you can acquire as an entrepreneur, salesperson, or marketer is that of empathy. This is the ability to fully understand who your ideal customers are, how to reach them, what their life is like, the pains they face, the struggles they endure, and the dreams that they have. Using this intelligence will allow you to be more effective at sales, marketing, and business ownership.
LinkedIn for Freelancers: Build Your Brand and Business
Melissa Suzuno
Are you launching a side hustle or freelance business? LinkedIn can be a super effective tool to help you showcase your work, build your network, and score new clients. In this introductory course with freelance writer, editor, and content marketer Melissa Suzuno, you'll learn about all of the elements of a comprehensive LinkedIn presence. Melissa has been running a successful freelance business since October 2017 and regularly generates leads and clients through her LinkedIn profile. You'll start with the basics of completing your profile, learn tips and tricks for presenting your...
Become a Creativepreneur
Kari Sayers
In this course, you will learn how to dig deep to find creative ideas to start an online business using your own existing talents. You will learn three main ways for coming up with business ideas, including examining your skills, analyzing your strengths, and exploring your skills. You will also learn about popular online business models and decide which one is the best fit for you. By the end of this course, you will have a list of your skills, strengths, and interests (aka your creative talents) that can potentially be crafted into an online business idea.
How to Create a Profitable Blog
Jessie Festa
If you want to earn a profit from your blog, it's important to understand how to run it like a business instead of a hobby. We'll cover this and more, starting with building a solid brand that attracts your ideal reader. From there, we'll dive into creating a content and social media strategy, search engine optimization, engaging your audience and turning them into a community, growing your email list, and monetization.
Entrepreneur Mindset and Motivation
Andrew Alexander
Being an entrepreneur is a completely different way of life than what you've been taught growing up. If you're subconsciously waiting for your parents, teachers, or bosses to give you permission to take action, this course will help you transform into a leader that takes control of your own destiny. You'll learn how to get rid of the old and make room for the new mindset that will lead to more confidence, motivation, and results for building your business.