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Business Finance 101: A Beginner's Guide to Business Accounting and Finance

Image Description Ross Maynard
12 lessons
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1h 9m
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94%

There are three main reasons for business failure – an under-skilled management team; ineffective marketing; and poor financial management. Every manager, or student of management, requires a good grasp of business finance. This course will help. Business finance concerns the management of the monetary resources of an organisation. There are two aspects to this: 1. Raising the money to invest in the business 2. Managing that investment properly to generate a return This course will give you a good grasp of the key principles and issues in business finance, including the three main...

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How to Attract & Keep Customers for Life

Image Description Terry Begue
7 lessons
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48m
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90%

If you have ever dreamed of quitting your job and starting a business, or creating so much demand for your business that your schedule is full months in advance, then this course is for you! You will learn a proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry. With 40 plus years in business, Terry Begue will share what every customer wants, needs, and will pay your price to have.

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Entrepreneurship and Startup: Strategy and Tactics

Image Description John Cousins
9 lessons
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42m
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95%

Learn to use the latest tools and techniques that can help you get a handle on entrepreneurship and startup strategy and tactics. No matter who you are or what you are trying to accomplish, you're about to discover a practical new way of looking at business startups and entrepreneurship that will help you spend less time worrying about your fears and more time doing things that make a difference.

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Mastering the Craft of Innovation

Image Description John Bessant
20 lessons
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2h 51m
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92%

Innovation is a journey, not an event. It's not like the cartoons – you know, the moment when the light bulb flashes on above someone's head and everything just happens? In real life, it's a bit more complicated. We still need that idea – but for it to create value we need more. This is a course designed to help understand and work with innovation and entrepreneurship.

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The Psychology and Science of Pricing: How to Profit More

Image Description Mohammad Habibi, Ph.D
16 lessons
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1h 40m
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86%

This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...

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Starting a Freelance Business: Ten Essential Tips

Image Description K.C. Finn
10 lessons
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38m
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94%

Working for yourself is a dream that many people aspire to, but how do you turn your skills into a fully operational freelance life that earns the most money in the least amount of time, and all from the comfort of your own home? This course covers the ten essential components which you’ll need to consider and develop in order to set your business up for success.

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Pricing for Entrepreneurs: Strange Truths About Money in Business

Image Description Marcia Yudkin
15 lessons
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1h 15m
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92%

What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways. This course equips you with surprising truths about pricing and money conflicts, based on research, experience, and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point, and much more. There are no formulas in this course, only insights. After listening, you’ll know how to have a zen, neutral...

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How to Create a Profitable Blog

Image Description Jessie Festa
10 lessons
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52m
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100%

If you want to earn a profit from your blog, it's important to understand how to run it like a business instead of a hobby. We'll cover this and more, starting with building a solid brand that attracts your ideal reader. From there, we'll dive into creating a content and social media strategy, search engine optimization, engaging your audience and turning them into a community, growing your email list, and monetization.

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Find a Business Idea

Image Description Andrew Alexander
11 lessons
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1h 2m
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93%

Any great business starts with a viable business idea. Many entrepreneurs have trouble finding the right business idea for them. As a result of this, they remain stuck where they are for years on end instead of gaining valuable business experience and the financial success it brings to their personal lives. This course will help you find a business idea, validate consumer demand, and build the confidence that your business idea will succeed from the start and in the years to come.

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Become a Creativepreneur

Image Description Kari Sayers
7 lessons
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36m
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100%

In this course, you will learn how to dig deep to find creative ideas to start an online business using your own existing talents. You will learn three main ways for coming up with business ideas, including examining your skills, analyzing your strengths, and exploring your skills. You will also learn about popular online business models and decide which one is the best fit for you. By the end of this course, you will have a list of your skills, strengths, and interests (aka your creative talents) that can potentially be crafted into an online business idea.

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