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How to Create an Impressive Upwork Profile
This course will help you take your Upwork profile from bland to BANG! The truth is, there are plenty of freelancers on Upwork, but the good news is – most aren't trying hard enough. With this course, you'll learn how to stand out amongst the crowd, what to write in your overview, how to complete your profile, and overall how to use your profile as a client magnet. Ready to have clients come to you effortlessly rather than the other way around?
Business Trends You Need to Prepare For
The pace of change in business is increasing, and businesses must adapt to survive. This course is about the key business changes and trends that are coming our way and what you can do to help your organisation prepare for them. The changes covered in the course include climate change, resource scarcity, carbon-zero business, sustainable investing, and so on. Those organisations that get it right and successfully identify and adapt to these and other trends will thrive. Those organisations that ignore these changes will fail. You must work to place your organisation in the group that takes...
Business Finance 101: A Beginner's Guide to Business Accounting and Finance
There are three main reasons for business failure – an under-skilled management team; ineffective marketing; and poor financial management. Every manager, or student of management, requires a good grasp of business finance. This course will help. Business finance concerns the management of the monetary resources of an organisation. There are two aspects to this: 1. Raising the money to invest in the business 2. Managing that investment properly to generate a return This course will give you a good grasp of the key principles and issues in business finance, including the three main...
Passive Income: Fundamentals of Making Money Whilst You Sleep
What passive income is, how it works, and why it can make such a positive impact on people's lives. How it can give them financial independence and give them the freedom to spend their time how they choose, earning money without active input, so that they no longer trade their time for money. How they can begin creating and investing in the most popular income producing assets that will increase there income. Building wealth by increasing their income and decreasing their expenses.
Finance without Fear. Part 1: The Balance Sheet and Income Statement
First, the hunters and the soldiers, the settlers and the prospectors, the ranchers, and the outlaws went West. The accountants followed close behind – and all hell broke loose. "Finance without Fear" is a series of short courses that aim to take the fear and mystery out of business finance by illustrating basic financial techniques in an amusing and understandable way. In Part 1 we look at the Balance Sheet and Income Statement.
LinkedIn for Freelancers: Build Your Brand and Business
Are you launching a side hustle or freelance business? LinkedIn can be a super effective tool to help you showcase your work, build your network, and score new clients. In this introductory course with freelance writer, editor, and content marketer Melissa Suzuno, you'll learn about all of the elements of a comprehensive LinkedIn presence. Melissa has been running a successful freelance business since October 2017 and regularly generates leads and clients through her LinkedIn profile. You'll start with the basics of completing your profile, learn tips and tricks for presenting your...
Finance without Fear. Part 2: Double-Entry Bookkeeping and Cashflow
First, the hunters and the soldiers, the settlers and the prospectors, the ranchers, and the outlaws went West. The accountants followed close behind – and all hell broke loose. The Institute of Cowboy Accountants' most distinguished members – Hank and Josh – are travelling the old West with the aim of taking the fear and mystery out of business finance by illustrating basic financial techniques in an amusing and understandable way. In Part 2, they cover double-entry bookkeeping and cashflow. We hope you enjoy it.
The Roadmap to Increasing Cashflow in Your Business
Learn key steps to increase cashflow in your business, position your business to be recession-proof, and create that business of wealth and value. This course covers key areas in cash management and effective financial strategies to overspending in your business. This course is concise, yet covers areas such as how to pay fewer taxes, increase profits, and reduce wastage in your business.
Product Development School
Once you find your business idea, it comes time to develop it into a product or service. This course will share the real-world experience of one entrepreneur taking his product all the way from idea to finished product. You will learn about finding manufacturers, creating prototypes, importing, customs, working with third-party fulfillment centers, as well as easy tips on how to create great product packaging that attracts new customers.
The Customer Avatar
There’s an old adage that states: If you’re trying to sell to everyone, you’re selling to no one. The same holds true with your brand message and marketing materials. One of the most important skills you can acquire as an entrepreneur, salesperson, or marketer is that of empathy. This is the ability to fully understand who your ideal customers are, how to reach them, what their life is like, the pains they face, the struggles they endure, and the dreams that they have. Using this intelligence will allow you to be more effective at sales, marketing, and business ownership.