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Marketing for Introverts
Marcia Yudkin
If you're the quiet, reserved type who is far from a social butterfly, learn how you can market yourself, your business, or your cause while being yourself. Discover why and how it’s fine to choose the marketing activities that feel more comfortable for you. Lessons include specific advice on social media, public speaking, video marketing, networking, writing for publication, and more. You do not need a personality transplant in order to attract clients and customers for a thriving business!
The Psychology and Science of Pricing: How to Profit More
Mohammad Habibi, Ph.D
This course is all about the science and psychology of pricing. Did you know if you increase price by 1%, your profit can go up by 11%? Pricing is a powerful weapon in your hands to increase sales and, more importantly, profit. This course is pragmatic and applicable. It digs deep into the scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation...
How to Market Your Book Online
John Robin
Are you about to publish an e-book? Whether you’re self-publishing or taking the traditional route, if you want to learn the fundamentals of marketing a book online, this 10-lesson course will help you optimize sales and build long-term relationships with your fans.
Persuasion Science Masterclass
Andy Luttrell
Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!
PR Your Way to a Better Brand
Connie Chi
In PR YOUR WAY TO A BETTER BRAND, you will learn PR strategies, tips on how to command media attention (even if you don't have a budget), how to get celebrity endorsements/partnerships, work with influencers, and so much more. You will also learn the strategies to help your brand gain attention in a competitive marketplace.
Personal Branding for Sales Professionals
Malvina EL-Sayegh
In today's world of sales, sales professionals play an important role in engagement with their potential buyers. People buy from people they know, like and trust. In a society where people go online to do almost everything, differentiating yourself from the competition is key. The goal of this course is to help you understand the concept of personal branding so that you can walk away with a key understanding of how to begin building and maintaining your personal brand.
Sales Mastery: Trust and Rapport
Eric Lofholm
It has been said people buy from people they like and trust. That is a true statement. The more likeable you are, the more sales success you will have. In this course, you will learn how to quickly and easily build trust during your sales presentation. You will learn the following: • Why we must lead with trust and rapport. • Five proven strategies on how to build trust and rapport. • How to more effectively build trust and rapport in all areas of your life.
Creating a Successful Brand
Drew Boyd
A brand is much more than a company's logo. Brands can be the most important strategic asset that a company owns. But they must be built correctly to get the full value out of them. Join Drew Boyd, a thirty-year marketing veteran, and brand builder, as he teaches the step-by-step process for building a successful brand.
Sales Mastery: Identifying Customers' Needs
Eric Lofholm
The easiest way to persuade or influence someone is to find out what they want and give it to them. The way we find out what they want is by asking questions. In this course, you will learn different techniques to ask powerful questions to identify the needs of your prospect. You will learn the following: • Where in the sales presentation, you should identify the needs of your prospect. • Three proven techniques you can immediately implement to better understand the needs of your prospect. • How to use questions to better understand the needs of your prospect.
Online Advertising Fundamentals
Andrew Alexander
In this course, you'll learn the fundamental principles of marketing and advertising online. Regardless of your product, channel, or industry, these strategies will help you increase conversion rates, get more sales, and decrease the amount of money lost on underperforming ad campaigns. You'll learn the importance of split testing, optimizing based on analytics, and familiarize yourself with a "fast track SEO" strategy to quickly get customers from Google, without having to rank pages yourself.