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Nailing Your Discovery Call for Sales Professionals
For Sales Professionals, the Discovery Call with a potential client is probably the most crucial stage, where you identify if you are the right product or solution for the buyer. In this course, I will walk you through how to structure your discovery call, the things you should look out for, how to commit to the next step, and most importantly, what not to do so that you can work on building that essential element of trust with the other side.
Sales Mastery: Objection Handling
In sales, we all face objections on a regular basis. Your ability to address the common objections that come up are key to you closing more sales. In this course, Eric Lofholm shares many of his best objection handling techniques. These techniques are easy to learn and easy to implement. Eric will teach you: • Five techniques on how to handle any objection. • Three word-for-word scripts you can say to address the common objections you get. • Step-by-step instructions on how to get better at objection handling.
Sales Mastery: Referrals
Generating more referrals is a proven way to get more leads and make more sales. Eric Lofholm has generated over 10,000 referrals over the last 25 years. In this course, Eric shares many of his best referral generating ideas. The ideas are practical and easy to implement. The best part is that the ideas really work. Eric will teach you the following: • Five of Eric's top referral generating ideas. • Eric's #1 strategy to generate more leads by leveraging networks. • How Eric used a referral strategy to land his dream job.
Customer & Branding Psychology Masterclass
Customer purchase decisions are never swayed solely with info on tech, quality, and performance. Brands win by psychologically 'framing' product and brand experience, by creating a feeling of personal relevance. Brands win by touching people emotionally. This course provides psychological insights and techniques that decode your Target Audience's critical needs and motivations. It teaches you how to align brand communication with people's emotions. And it provides powerful examples that show and inspire you to create a motivating brand experience in creative, entertaining, and engaging ways.
DIY Content Marketing Strategy
Everyone produces content. But only a well-thought consistent content marketing strategy can help you stay ahead of the game. Content marketing is a powerful strategic instrument, which influences every stage of the funnel. You will learn how to align your content marketing efforts with the overall business goals and objectives. If you make quick tasks after each lesson, by the end of the course you'll have a strategic content marketing plan. The course is built to deliver more value for less time and money.
Easy Email Marketing
This course is packed with decades of email marketing experience and keep-it-simple insights. It’s for small businesses, makers, and side hustlers like you who want to start creating and sending awesome emails to customers.
Leverage Online Marketing with Social Media
Learn to plan and execute engaging multi-channel campaigns across the likes of social media. Learn the secret strategic social media marketing strategies to catch customers where they spend their time: on the Internet.
How to Effectively Promote Your E-Commerce Business via Social Media: Organic and Paid Media
The goal for this is course to provide you with practical tips for executing social media promotion for your e-commerce business. You will walk away from this course with a firm understanding of fundamental strategies as it pertains to organic social which is free promotion via your social handle, and paid social which is exposure through paid advertising. We'll discuss things like building a social media presence, content ideas, advertising, and analytics.
How to Identify Your Ideal Clients and Find Them Online
Whether you are thinking about starting an online business, or you already own one, this course will provide the tools you need to identify and talk to your ideal client with ease. In this course, you'll learn what an ideal client is, you'll get crystal clear on your own ideal client, and you'll learn how to find and connect with them online and on social media.
Content Planning Tactics for Small Creative Businesses Owners
Content planning can be tough! As a solo small creative business owner, it was challenging for me to create meaningful content on a consistent basis. As a result, my business often went for several weeks or months without producing new content or just publishing random stuff that had no value. This is why I created this course to show you a few tips and guidelines on how to put a strategic content plan in place for your small business. If you are a handmade maker, artisan or crafter, who is running a small business, then this is for you!