Marketing & Sales

Online Advertising Fundamentals

In this course, you'll learn the fundamental principles of marketing and advertising online. Regardless of your product, channel, or industry, these strategies will help you increase conversion rates, get more sales, and decrease the amount of money lost on underperforming ad campaigns. You'll learn the importance of split testing, optimizing based on analytics, and familiarize yourself with a "fast track SEO" strategy to quickly get customers from Google, without having to rank pages yourself.

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Created by Andrew Alexander
10 lessons
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Free for 7 days. Then $7.5/mo.
Cancel anytime.


About the author

9 courses

Andrew Alexander is an internet entrepreneur who built a digital magazine publishing company from zero to 1.3 million readers. After this successful venture, he traveled the world to learn from some of the leading experts in influence, psychology, marketing, sales, and human behavior. He used this knowledge and experience to help tens of thousands of people make quick and lasting changes in their lives.