Humans are visual creatures.
Our LinkedIn profile image is an opportunity to make a positive first impression, to show that we are warm, trustworthy, and professional.
According to LinkedIn’s own research, profiles that have photos get 21 times more profile views and 9 times more connection requests
This is especially important if:
- you have a common name and you want people to know which one is you;
- you’re reaching out to people after networking in person and want to help assure them you’re the right person;
- you’re trying to build a consistent brand for yourself across the internet ;
People really do want to put a face to a name!
Points to keep in mind: dress in a way that’s appropriate to your role. If you’re a freelancer or have your own business, you can probably be a bit more creative, but you still want to look professional and approachable.
Use natural lighting if possible. The photo can include your head/shoulders, but not too much of your body or it will be too small. Remember – the point is to help people recognize you.
Use a photo that’s a square shape and about 400x400 pixels. The file size limit is 8MB .
Here’s how you update yours: go to the LinkedIn website, find your photo on the top right corner and the word “Me.” Click on the drop-down menu. Then click on the “View profile” link. In the top right corner of your profile, you’ll see a little pencil icon. Click on this to edit the top section of your profile page. Click on the pencil icon next to the small circle. Upload your image, center, and zoom in or out as necessary. Click save and you’re done!
Extra credit: upload a background photo as well. The background photo is a larger, rectangle-shaped photo that appears at the top of your LinkedIn page.
Some people use the background photo to share information, like if they have a new course or book they’ve just published.
Other people just like to include an image that shares a bit more about their personality or interests.
You can choose whatever type of image you want, just make sure it’s not too complicated or hard to read.
You might ask a graphic designer friend to create an image for you, or you can play around with a service like Canva to create your own. Or, another option is to use a photo you’ve taken if it’s abstract and not too distracting.
The image size for background photos is 1584 x 396 pixels
Don’t forget that people will be using different devices to access LinkedIn. Be sure to check out your profile on a mobile phone, tablet, and desktop to make sure your images look good on every device.