After interviewing professional sales and procurement managers in dozens of companies, bestselling author Paul Smith identified a consistent pattern of stories being used across the entire sales process. From the moment salespeople meet a prospect, to building rapport, to making the sales pitch, to resolving objections, to closing the sale, and even service after the sale, great salespeople use dozens of stories to win more sales. In this course, Paul shares an example of the 15 most useful sales stories along with tips to help you find your own.
Paul Smith is one of the world's leading experts in storytelling at work and at home. He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books "Lead with a Story," "Parenting with a Story," "Sell with a Story," "The 10 Stories Great Leaders Tell," and "Four Days with Kenny Tedford." He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.
