If you want to earn a profit from your blog, it's important to understand how to run it like a business instead of a hobby. We'll cover this and more, starting with building a solid brand that attracts your ideal reader. From there, we'll dive into creating a content and social media strategy, search engine optimization, engaging your audience and turning them into a community, growing your email list, and monetization.
After receiving a BA/MA in communication and rhetoric from the State University of New York at Albany, Jessie Festa decided the traditional office job with two weeks' vacation per year wasn't for her. Instead of going on job interviews to work for someone else, she decided to create her own career, where her travels would actually help pay the bills. She started her travel blogs, Jessie on a Journey and Epicure & Culture, and was able to turn them into a full-time career. Her byline has also appeared in notable publications like CNN, USA TODAY, Discover Science, WestJet Magazine, Business Insider, The Daily Meal, and more.
