Creativity is a skill, not a gift that you're born with. Anyone can learn creative thinking no matter where they are starting from on the creativity scale. The secret is in patterns that have been used by innovators for thousands of years to produce novel ideas.
Join Drew Boyd, the leading practitioner of Systematic Inventive Thinking, as he teaches five techniques and key principles to using this amazing method to "think inside the box."
Drew Boyd is a global leader in creativity and innovation, an award-winning author, keynote speaker, inventor, and podcaster who has worked with clients such as GE Aviation, Johnson & Johnson, L'Oréal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2011) and author of Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants (Kogan-Page, 2021). His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
