Technological advances have given consumers access to more information than ever before. At the same time, it's made it possible for businesses to have more insight into who their customers are. How exactly do businesses gain such information about their customers? And how are they putting this information to use? This course looks at these questions and asks consumers if they are comfortable with the way in which businesses and other organizations leverage the data that we produce.
David Schweidel is a professor of marketing at Emory University in Atlanta, GA. His research focuses on customer relationship management and social media analytics. He teaches courses for undergraduate and graduate students on the use of statistical methods to derive actionable insights from the data sources available to organizations.
