A brand is much more than a company's logo. Brands can be the most important strategic asset that a company owns. But they must be built correctly to get the full value out of them.
Join Drew Boyd, a thirty-year marketing veteran, and brand builder, as he teaches the step-by-step process for building a successful brand.
Drew Boyd is a global leader in creativity and innovation, an award-winning author, keynote speaker, inventor, and podcaster who has worked with clients such as GE Aviation, Johnson & Johnson, L'Oréal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2011) and author of Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants (Kogan-Page, 2021). His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
