The goal for this is course to provide you with practical tips for executing social media promotion for your e-commerce business. You will walk away from this course with a firm understanding of fundamental strategies as it pertains to organic social which is free promotion via your social handle, and paid social which is exposure through paid advertising. We'll discuss things like building a social media presence, content ideas, advertising, and analytics.
Perline J. Paul is a seasoned marketing professional. She has over 6 years of media experience and has worked with various fortune 500 companies. In working with these companies, she has provided strategic media recommendations which have spanned across Print, TV, Audio, and Digital. Perline is also the creator of the Today's Young Professional Podcast, which features timely content and speaks to matters young professionals face along their career journey.
