Creativity & Writing

Understanding Blog Content

This audio course aims to teach listeners to define "the reader's profile", brand identity, writer's voice as well as show the steps to structure the content according to motives and intents of the reader/audience, blog, and blog post.

This course is an ultimate guide to creating compelling intent-based content packed with examples on how to generate keywords, keyword phrases, and semantic words through decoding the reader's intent and blog's products. The course teaches the fundamentals of creating compelling content and peels off multiple abstract layers of concepts that go into the blog content.

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Created by Aysegul Balkose
10 lessons
1h 14m
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Free for 7 days. Then $5/mo.
Cancel anytime.


About the author

1 course

Aysegul (Ayse) is an award winner and nominated International artist with BS engineering and MBA degrees. She worked as a blogger for a multi-award-winning 10 piece world music band, Rafiki Jazz. Since English is her second language, she spent a considerable amount of time overcoming the complexity of content creation. Her blogs are highly regarded and have been circulated in their niche platforms and still are a go-to resource for many festivals and agents. Her main interest is in deboning complex concepts and making them easy for everyone to understand.