Mastering the Craft of Innovation

Innovation is a journey, not an event. It's not like the cartoons – you know, the moment when the light bulb flashes on above someone's head and everything just happens? In real life, it's a bit more complicated. We still need that idea – but for it to create value we need more. This is a course designed to help understand and work with innovation and entrepreneurship.

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Created by John Bessant
20 lessons
2h 51m
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Free for 7 days. Then $7.5/mo.
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About the author

1 course

Originally a chemical engineer, John Bessant has been active in the field of innovation management for over 40 years. He is an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and also has visiting appointments at the universities of Stavanger, Norway, and Erlangen-Nuremberg, Germany.

He is the author of over 40 books and monographs and many articles on the topic; the most recent include Managing innovation (2020) (now in its 7th edition), Entrepreneurship (2018) (both published by John Wiley and Sons), and 'Riding the innovation wave' (Emerald, 2017).

You can find more and follow his blog at https://johnbessant.org