About the author
Lyn Morton is a personal branding coach, host of the Personal Branding with Lyn podcast, and founder of the Personal Branding Academy online course and membership program. His work is rooted in a 20-year career as a communications and media relations professional before becoming an entrepreneur.
As a media relations professional, he has:
• Led media relations program for a $5 billion business.
• Managed federal government cabinet-level media events.
• Won awards for Best PR Campaign and Integrated Communications Campaign in a 73,000-employee company.
• Led media training program for executives of an $8 billion business.
• Served as company spokesperson for four organizations.