When times get tough, businesses tend to focus on cost-cutting and damage limitations. But research shows this isn't the best approach if they want to come out of the crisis stronger. In this course, we'll look at how to approach innovation when the pressure's on. We'll talk about the attitude you need to have, how to find the areas to focus on, how to set yourself up for success, how to get ideas out of a team and how to judge the ideas at the end. And when the tough times are over, these lessons will help you keep the innovation going in the good times.
Dave Birss is a writer, educator, and consultant who is obsessed with creativity and innovation. He debunks the nonsense and explains practical ways for individuals and organizations to have better ideas. He's a former advertising creative director, TV presenter, and the author of several books. He's also a popular speaker and has taught at universities all over the world. You can find out more about him on his website davebirss.com – where you can also find a load of free tools and resources.
