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The Customer Avatar

Image Description Andrew Alexander
10 lessons
|
53m
|
100%

There’s an old adage that states: If you’re trying to sell to everyone, you’re selling to no one. The same holds true with your brand message and marketing materials. One of the most important skills you can acquire as an entrepreneur, salesperson, or marketer is that of empathy. This is the ability to fully understand who your ideal customers are, how to reach them, what their life is like, the pains they face, the struggles they endure, and the dreams that they have. Using this intelligence will allow you to be more effective at sales, marketing, and business ownership.

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Basics of Low-Carb Eating

Image Description Emily Stone
10 lessons
|
45m
|
78%

What does everyone jumping on the low-carb bandwagon and having weight loss success know that you don’t? In this course, you'll learn exactly how replacing carbs and sugar with healthy fats leads to increased fat-burning (without exercise) and significantly reduces your risk for diabetes, heart disease, and related conditions. Overhaul what you put on your plate with simple swaps, tips, and recipes for a sustainable, healthier way of eating.

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10 Tools for Change

Image Description Kate Sutherland
10 lessons
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1h 10m
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93%

Want to create positive change?...with more grace and ease? In 10 brief lessons you'll gain 10 tools for transformation used by professional facilitators and consultants, including Appreciative Inquiry, Adaptive Cycle, and Theory U. Each of the 10 tools brings a unique and powerful perspective. Together they are a comprehensive kit, allowing you to create better outcomes in all types of group situations. And you'll benefit in your personal life too!

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Presentation Skills

Image Description Barry Brophy
12 lessons
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1h 35m
|
91%

In conversations, people use concrete language to communicate with stories, examples, analogies, demonstrations, interaction, images and videos. Coupled with this, they use their voice, eyes, hands, body and emotions to add emphasis and punch. In presentations, however, people tend to speak in the abstract, fill their slides with bullet points, go way over time and speak without emotion or tone. This course explains why presenters do this and how to put it right. It gives many tips on creating content that you can present as naturally and energetically as you would in a chat with a friend.

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Networking: The Key to Career Advancement

Image Description Barbara J. Bruno
11 lessons
|
1h 4m

If you are ambitious and want to advance your career, it's often not WHAT you know, but WHO you know that matters. During this course, you will learn how to increase both your professional and personal networks with the RIGHT people. The network you establish will not only help you advance now, but throughout your entire career.

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15 Sales Stories That Work

Image Description Paul Andrew Smith
15 lessons
|
59m

After interviewing professional sales and procurement managers in dozens of companies, bestselling author Paul Smith identified a consistent pattern of stories being used across the entire sales process. From the moment salespeople meet a prospect, to building rapport, to making the sales pitch, to resolving objections, to closing the sale, and even service after the sale, great salespeople use dozens of stories to win more sales. In this course, Paul shares an example of the 15 most useful sales stories along with tips to help you find your own.

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How to Begin (And Maintain) Your Career as a Writer

Image Description John Robin
10 lessons
|
42m
|
93%

Are about to begin your career as a writer? This course explores the aspects of what’s involved with launching a book (both traditional and self-published) and the habits that allow you to not only begin but sustain your writing career.

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Product Development School

Image Description Andrew Alexander
9 lessons
|
56m
|
100%

Once you find your business idea, it comes time to develop it into a product or service. This course will share the real-world experience of one entrepreneur taking his product all the way from idea to finished product. You will learn about finding manufacturers, creating prototypes, importing, customs, working with third-party fulfillment centers, as well as easy tips on how to create great product packaging that attracts new customers.

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Email Productivity

Image Description Jim McCullen
7 lessons
|
26m
|
87%

Are you drowning in email? Is your Inbox out of control? This course will get you back on course with simple tips to increase your email productivity and allow you to get more done in less time.

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Women in Philosophy

Image Description Dr. Will Buckingham
10 lessons
|
51m
|
92%

Philosophy is about exploring the deepest questions of human life. But there is a significant problem in the history of philosophy. While women make up just over 50% of humanity, most philosophers throughout history have been men. This is beginning to change, but what happens when philosophy starts to take women’s voices seriously? This course aims to introduce some important women philosophers and to ask challenging questions about the relationships between philosophy, men, and women.

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